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Listing With Popular Search Engines
One of the most important aspects of having a web site is getting listed with search engines and web directories. Studies show that 80% of all traffic to any web site comes directly from search engines.
In addition to having us submit your information to search engines and directories, some additional steps need to be taken to improve your Web site's relative position in search results.
Choose Effective Web Page Titles
Using your company's name along with the products or services that you are promoting could help improve your ranking in search results. All too often, webmasters use "Home Page," "Products," or "Contact Information" as the titles of the pages that they are creating.
Using titles like these might improve your ranking with search engines and directories:
<TITLE>Example Co -- World Leader In Widget Manufacturing -- Company Directory</TITLE>
<TITLE>Company XYZ -- 1 (888) 555-1212 - Columbus Ohio's #1 XYZ Distributor</TITLE>
<TITLE>World Class Web Hosting from ZapHosting</TITLE>
Use META Tags
META tags are HTML tags that are not required as a standard part of an HTML document. They are mostly used to pass keywords and Web page descriptions to search engines. Adding META tags to your Web pages might improve your Web site's position in search results; however, not all search engines use META tags for their search criteria.
Here is an example of META tag syntax in an HTML document:
<HTML>
<HEAD>
<TITLE>Your Web Page Title Goes Here</TITLE>
<META NAME="description" CONTENT="A description of your products or services goes here.">
<META NAME="keywords" CONTENT="single, words, that, describe, your, products, or, services, go, here">
<META NAME="distribution" CONTENT="global">
</HEAD>
Add Pertinent HTML Comments
It is unclear whether adding keywords and product or service descriptions to HTML comments will improve your Web sites position in search results. It is, however, a great way to add descriptive redundancy to an HTML document that might be visible to a search engine mechanism without confusing or annoying the readers of your web site.
HTML comment syntax is straight forward. Here are some examples:
<!-- A description of your products or services goes here. -->
<!-- single, words, that, describe, your, products, or, services, go, here -->
The best placement for your search engine oriented comments is between your last META tag and your closing </HEAD> tag.
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